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with the help of Quanzhou international big enterprise resources to enter the domestic market momentum is rising from the UK last week, 100 years of denim brand LeeCooper and Jinjiang billion birch limited held a signing ceremony, announced a strategic partnership. Under the agreement, the latter obtained LeeCooper production and management rights in greater china.
it is understood that the company's cooperation with LeeCooper mainly adopts the "5+5" model, that is, 5 years of contracts plus 5 years of priority signing opportunities. Billion birch company said, at present, they are in cooperation in the LeeCooper shoes in the Greater China region of the design, research and development, production and sales, and LeeCooper British headquarters will provide brand management services and other help.
LeeCooper said, they are looking at their brand in the future promotion and development in China, so for the next 5 years of market sales, there is no specific digital requirements. According to reports, the current LeeCooper Series in only 15 Chinese clothing store, the production of shoes Hua billion into the store sales.
before, Quanzhou enterprises and international brands cooperate to open up the domestic market, there have been many cases. XTEP cooperation with the United States and Spain Disney Sports Brand "Colin", Maratea shoe with the British outdoor brand "HI TEC", three Shu sporting goods (Fujian) Co. Ltd. has heavily hundred years of the England Football Association (referred to as "Fa") of the "England" sign in Chinese main market production and operation right. In Quanzhou's large and small billboards, in addition to domestic brands, the international brand of advertising has become a landscape.
for this phenomenon, the industry believes that every brand entering a new regional market will face the problem of how to implement the localization, even Procter & Gamble, Coca-Cola and other international brands, but also in China after more than 10 years of investment and growth to today's market achievements. For later international brands, the best model is to cooperate with local enterprises with business experience and market channels in order to shorten the cultivation costs of new markets.
analysis of the people, Quanzhou has concentrated most movement of domestic brands, not only has the brand clusters, large manufacturing base, with various marketing talent, but also wander Ganpin daring entrepreneurial passion, naturally become the international brand favored place.
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