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has never been too much attention to the youth footwear industry, the consumer market is flourishing; Quanzhou footwear brands are launching charges to the market. Not long ago, the industry rumors, sports shoes manufacturers 361 degrees to enter the youth sports shoes market; recently, Quanzhou's two big children's shoes brand to help, and POOVE has officially announced that it will extend into the field of youth.
two brands and help POOVE production enterprises in Fujian help Footwear Company Limited and Nanan Bo Hui Shoes Co. Ltd, respectively signed the Olympic champion Liu Xuan and super girl Li Yuchun, enter the youth sports and leisure equipment market. Help put forward to build China's youth sports first brand, and POOVE also announced to build China's youth sports equipment first brand.
another Quanzhou shoes enterprises kkg (China) Limited company general manager Huang Zhengrong has revealed that it will begin to store operations this year, and the product gradually to the stationery and backpack accessories product extension. Children's shoes enterprises Fick Sports Goods Co. Ltd. also began planning to expand to the campus sports equipment. This may also be a signal to enter the youth market. The competition was heavy with gunpowder.
help general manager Hou Jingguo that from the fifth grade primary school to junior high school youth sports and leisure equipment market, is ignored by adults in children's sports enterprises, enterprise production scale and market share, enhance brand awareness to a mature stage, the youth market has become a an important node of backward enterprise brand shoes. Chen Jinlong, deputy general manager of wave Fai also believes that the 8 to 16 year old children's market, has long been Jinjiang adult sports shoes brand neglected areas. As the market competition intensifies, the children's shoes market has become a new market growth point for children's shoes brand. Moreover, compared to the adult sports shoes brand, it is easier for children's brands to extend the brand for young people.
"this adjustment is an extension of our target market from children to young consumers."." Hou Jingguo explained. The reporter understands, Gordon Altman, had helped the flicker Man cartoon brand is based on the 0 - 8 year old children, children in the market dominated. To help marketing assistant Huang Congming revealed that the construction of franchised store network is its future goal, but this is not the time.
Chen Jinlong said, with the majority of enterprises in the children's cartoon brand mainly different, POOVE will own brand positioning in the youth market a few years ago, and with its own brand of clothing and accessories to the youth movement extension. "Starting in 2005, we had plans to extend our campaign from children's shoes to teenagers' sports and leisure equipment, when our plan was 5 years old, and now it looks like it's not. The product market has been a great success." He also revealed that in the next few years, the form of franchised stores will gradually replace traditional channels. <)
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